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NetEnt continues to grow rapidly in the regulated markets of different countries: this time it launched its services in Canada. The launch of NetEnt in Canada became possible due to the company’s partnership with IGT in the USA and integration with the British Columbia Lottery Corporation. As a result, NetEnt first released several games in the Canadian market through the IGT Connect integration provided by BCLC. For now, not whole game collection will be available for Canadian players.
In this case, it’s about the first time that Canadian players can try their luck at NetEnt casinos that have been allowed to work in their homeland. BCLC owns The Crown Corporation, and this commercial organization boasts a fairly successful business. BCLC is a member of the World Lottery Association (WLA), the industry organization for government authorized lotteries worldwide.
Therese Hillman, NetEnt CEO commented:
“Launching our games to players in British Columbia is an important milestone for us in our expansion in North America. Entering regulated markets is a vital part of our strategy going forward, especially within the WLA segment. I am sure that our exciting games will be much appreciated by BCLC’s players.”
Other NetEnt projects include launching its services in the regulated markets of Lithuania and Norway, as well as launching an affiliate program.
For reference:
NetEnt is a leading provider of high-quality gaming solutions for online casinos. The company was founded in 1996 and currently operates in Sweden, Malta, Ukraine, Gibraltar and the USA, serving more than 170 online casino operators. It has over a thousand employees, offers more than two hundred different games. Netent positions itself as a pioneer in promoting exciting gambling on its own advanced platform.
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